Selling on Amazon + Shopify: How to Manage Inventory Without Losing Your Mind
Multi-channel selling is powerful but complex. Here is our battle-tested approach to keeping inventory, orders, and pricing in sync across platforms.
Amazon and Shopify each model catalog, inventory, and promotions differently. Treating them as independent channels guarantees drift: oversells, stranded stock, and angry customers.
Normalize SKUs and bundles in ERP
ERP should define the canonical SKU, pack sizes, and bundle explosions. Channel-specific listings map to those SKUs so every sale decrements the same stock record and finance sees one margin view.
Handle latency and partial failures
Marketplaces throttle APIs and occasionally reject updates. Build retries, dead-letter queues, and reconciliation jobs that compare ERP stock to channel stock nightly. Alerts should surface SKUs with repeated mismatches before they hit customers.